BACHELOR'S DEGREE
Graphic Design
Attendance
Duration
Language
Locations
Start date
Enrolment
Class size
Tuition fees
Non-EU citizens: €21.350
Objectives of the bachelor’s degree in
Graphic Design
The three-year bachelor’s degree in Graphic Design at Accademia del Lusso provides in-depth knowledge and specific skills for the role of Graphic Designer, a key figure in the field of visual communication. Through a combination of theoretical and practical lessons, the course shapes students into well-rounded professionals, equipped with artistic and technical skills that take into account the plurality of expressive languages and the innovations that characterise the contemporary world.
This course will enable you to carry out personal analysis and research and to develop your own work, both through traditional graphics and drawing and multimedia digital graphics. Other course objectives are to ensure a thorough understanding of the fundamentals of graphic design, including layout, typography, colour, imagery and branding, and to become familiar with the most advanced tools and technologies used in the industry. You’ll be encouraged to explore new ideas, develop your own sense of aesthetics, and understand the social and cultural role of design in contemporary society.
The role of the Graphic Designer is essential in today's industry, playing a fundamental role in the creation of corporate identities, marketing materials, advertising, packaging, websites and more. Graphic Designers are responsible for the visual communication of a brand or message in order to effectively communicate a concept or idea to the public.
Qualification
Bachelor’s degree (accredited), awarding 180 credits (ECTS)
Entry Requirements
- Secondary school (high school) diploma or equivalent
- Suitable level of teaching language (English OR Italian) Please see How to apply for information on admissions procedures
Teaching Method
At Accademia del Lusso you will be taught by working professionals from the fashion and luxury sectors who have a wealth of knowledge and experience.
The bachelor’s degree in Graphic Design contains a mixture of different teaching and learning techniques to develop a varied skill set and ensure a dynamic learning experience.
Lectures are combined with workshops and project work both in and out of the school, and field trips to companies, fashion events, trade fairs, and important fashion locations will take place throughout the three years of the course.
Classroom Lessons
External Visits
Seminars
Work Week and Workshop
Study Plan
- First Year
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- Theory of Perception and Gestalt Psychology
Sector Code:ABST58 - CFA:6 - Analysis of psychological principles and theories of visual perception applied to graphic design. Exploration of how shapes, colors, proportions, and spaces are perceived.
- History of Contemporary Art
Sector Code:ABST47 - CFA:6 - Exploration of the historical and critical context of the main artistic movements of the 20th century, with emphasis on how they influenced contemporary music and video design for fashion.
- Drawing for Decoration
Sector Code:ABAV3 - CFA:6 - Application of drawing techniques to the creation of graphic decorations. Students will explore traditional and digital techniques, as well as principles of composition, balance, and harmony.
- Phenomenology of the Image
Sector Code:ABST46 - CFA:6 - Understanding the nature and meaning of images, exploring fundamental theories and concepts of phenomenology applied to visual images.
- Computer Graphics
Sector Code:ABTEC38 - CFA:8 - Use of computer graphics to create and develop digital content, with a focus on image processing through digital software.
- Graphic Design 1 - Informatics for Graphics 1
Sector Code:ABTEC38 - CFA:12 - Study of the fundamental concepts of graphic design, including composition, color, typography, and space management. Practical applications in various contexts, from print to advertising.
- Theory and Method of Mass Media
Sector Code:ABPC65 - CFA:4 - Exploration of fundamental mass media theories and analysis of communication, production, distribution, and consumption models. Critical evaluation of the social impact of media.
- Elements of Editorial Graphics
Sector Code:ABPR19 - CFA:6 - Exploration of layout design and visual composition for print and digital publications. Study of editorial graphics principles and analysis of magazines, newspapers, and books.
- English Language 1
Sector Code:ABLIN71 - CFA:6 - Providing a solid foundation in English, with a focus on language and communication skills needed in the fashion and video design sector.
- Theory of Perception and Gestalt Psychology
- Second Year
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- Photography
Sector Code:ABPR31 - CFA:6 - Exploration of the fundamental principles of photography, including light, color, and composition, applied to the fashion context to create aesthetically appealing images.
- Graphic Design 2 - Informatics for Graphics 2
Sector Code:ABTEC38 - CFA:10 - Deepening of advanced graphic design for various platforms and contexts, focusing on basic design, lettering, font anatomy, and font classification.
- Digital Image Processing
Sector Code:ABTEC38 - CFA:6 - Use of digital graphic software to modify, retouch, and manipulate images. Introduction to photographic editing techniques such as retouching, color correction, and montage.
- Printmaking Techniques
Sector Code:ABAV4 - CFA:6 - Study of various types of printing in the graphic industry, including offset, screen printing, and digital printing, with an analysis of the characteristics, advantages, and disadvantages of each process.
- Digital Video
Sector Code:ABTEC43 - CFA:6 - Providing skills in the use of specialized software for video production and editing. Study of key concepts such as editing, composition, and color correction.
- Brand Design
Sector Code:ABTEC37 - CFA:8 - In-depth study of strategies for creating and managing brands and corporate identities, with a focus on market research, competitor analysis, and defining the mission and values of the brand.
- Design Methodology for Visual Communication
Sector Code:ABTEC37 - CFA:6 - Providing methodological approaches and strategies for effectively addressing visual communication projects. Study of graphic design, research, context analysis, and objective definition.
- Interaction Design
Sector Code:ABTEC42 - CFA:6 - Study of the interaction between graphic design and technology, focusing on user experience, user interface design, information architecture, and usability.
- English Language 2
Sector Code:ABLIN71 - CFA:6 - Further development of language skills in the field of fashion and video design. Development of oral and written comprehension and production skills on complex industry topics.
- Photography
- Third Year
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- Direction of Photography
Sector Code:ABPR31 - CFA:6 - Advanced skills in the creation of visual content focused on fashion. In-depth knowledge of the fundamental principles of photography and techniques used in the fashion context.
- Elements of Morphology and Form Dynamics
Sector Code:ABAV01 - CFA:6 - Analysis of visual elements and formal structures in graphic design. Study of lines, shapes, colors, spaces, and textures to create visually engaging compositions.
- Graphic Design 3 - Informatics for Graphics 3
Sector Code:ABTEC38 - CFA:10 - Deepening of advanced design focusing on corporate visual identity, packaging, editorial design, and UI/UX. Projects requiring understanding and application of advanced principles.
- Theory and Analysis of Cinema and Audiovisuals
Sector Code:ABPC65 - CFA:4 - Exploration of the fundamentals of film theory and audiovisual analysis. Study of significant works and key concepts related to visual storytelling, editing, and sound.
- Packaging
Sector Code:ABTEC37 - CFA:8 - Study of the fundamental concepts of packaging design, including market target analysis, packaging functionality, and aesthetic appearance. Focus on shape, color, and typography.
- Law of Information and Digital Communication
Sector Code:ABLE70 - CFA:4 - Understanding of legal issues in the digital environment, focusing on the fashion and video design sector. Topics such as privacy protection, intellectual property, and copyright.
- English for Artistic Communication
Sector Code:ABLIN71 - CFA:6 - Development of language skills specifically aimed at communication in the artistic field of fashion. Study of artistic and visual language used in fashion design.
- Elective Subjects
- CFA:10 - Final Exam
- CFA:6
- Direction of Photography
Career Opportunities
What are some of the main career opportunities offered by the bachelor’s degree course in Graphic Design?
Work Internships
Our aim is to prepare students to enter the fashion world effectively and quickly. To this end, our placement service is constantly working to consolidate partnerships with the most prestigious fashion brands, the most original maisons, and the most innovative start-ups. We have built stable yet dynamic relationships that promote talent and our vision of sustainable innovation in fashion & luxury. Our Careers Office is in contact with some of the best companies and agencies: this allows 90% of students to find important internships or professional collaborations within 6/8 months from the end of their course.
Careers
The three-year bachelor’s degree in Graphic Design is designed to train professionals to design and develop visual communication projects to convey the image of a brand or product.
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01. Advertising Graphic Designer - The Advertising Graphic Designer creates visual materials for advertising campaigns, such as web banners, print ads and promotional videos, with the aim of communicating compelling messages and attracting the attention of the target audience.
02. Graphic designer for publishing- The Graphic Designer for Publishing is responsible for designing layouts, covers and illustrations for books, magazines and digital publications, ensuring that the design supports and enhances the editorial content while maintaining visual coherence and readability.
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03. Packaging designer - The packaging designer develops the design of packaging for products, taking into account aesthetic, functional and marketing aspects. They create solutions that protect the product, attract the consumer's attention, and reflect the brand's identity.
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04. Corporate in-house designer - The Corporate In-house Designer is a graphic designer who works in-house for a company, managing the production of visual materials such as logos, brochures, presentations and promotional materials to ensure that the design reflects the company's objectives and image.