BACHELOR'S DEGREE
Video Maker
Video for Fashion
Attendance
Duration
Language
Locations
Start date
Enrolment
Class size
Tuition fees
Non-EU citizens: €21.350
Objectives of the Three-Year Program
Video for Fashion
The three-year bachelor’s degree in Video Design for Fashion at Accademia del Lusso aims to provide in-depth knowledge and skills to take on the role of a Video Maker, a key figure in video production for the fashion industry.
Through a combination of theoretical and practical lessons, the course ensures a comprehensive understanding of methods and techniques related to moving images, integrating new media communication technologies with a solid overview of the historical forms of photography and video in the fashion context.
The course also allows students to acquire methodological and critical tools to understand and develop visual expressive languages, enabling them to communicate effectively through video. Another key objective of the Video Design for Fashion course is to develop advanced skills in video production techniques specific to the fashion sector, including light composition, editing, post-production, and equipment use.
The role of the Video Maker or Video Designer for fashion is fundamental in today's industry, as visual communication through video is becoming increasingly predominant in fashion.
This professional is responsible for creating innovative and engaging video content that promotes and enhances brands, collections, events, and the fashion world in general.
The three-year bachelor’s degree in Video for Fashion is MUR-accredited by ministerial decree 178 of July 30, 2024, and authorized to confer the title of First-Level Academic Diploma, equivalent to a Three-Year First-Level Degree (180 credits).
Admission Requirements
- Certified high school diploma
- Adequate knowledge of the course language, to be demonstrated through a formal certificate or a Skype interview (for non-native speakers)
Degree Awarded
- First-Level Academic Diploma equivalent to a Three-Year First-Level Degree
Didactics
The three-year bachelor’s degree in Video Design for Fashion includes theoretical classroom lessons, workshops, and hands-on project experiences, both on-site and off-campus.
The teaching approach at Accademia del Lusso is dynamic and interdisciplinary. The program of the three-year course in Video Design for Fashion includes various types of lessons and activities, diversified by characteristics and educational objectives.
Classes with a limited number of students ensure high-quality training and foster constant, effective, and personalized interaction with teachers and fellow students.
Student preparation is assessed through periodic evaluation tests. At the end of the course, each student must pass a final examination with a thesis presentation to the Examination Commission of Accademia del Lusso.
Classroom Lessons
External Visits
Seminars
Work Week and Workshops
Study Plan
- First Year
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- Phenomenology of Media
Sector Code:ABPC65 - CFA:6 - Understanding the role of media in contemporary society and promoting the study of multimedia art. Students will acquire appropriate terminology and concepts to analyze media art works.
- History of Contemporary Music
Sector Code:ABPR22 - CFA:4 - Exploration of the historical and critical context of 20th-century contemporary music, aimed at enriching the understanding of cultural and artistic influences in video design for fashion.
- Latest Trends in Visual Arts
Sector Code:ABPR32 - CFA:4 - Exploration of contemporary artistic currents and emerging visual trends in the field of visual arts. Study of avant-garde works and other innovative expressive forms.
- History of Cinema and Video
Sector Code:ABST54 - CFA:4 - Analysis of cinematographic works and auteur videos. Students will study aesthetics, cinematographic techniques, and their connections with the world of fashion.
- Photography
Sector Code:ABST56 - CFA:4 - Exploration of fundamental principles of photography, including the use of light, color, and composition to create aesthetically appealing images in the fashion context.
- Video Editing 1
Sector Code:ABST51 - CFA:8 - Utilization of professional video editing software to create seamless and engaging sequences. Learning editing techniques, transitions, color correction, and visual effects integration.
- Elements of Video Production
Sector Code:ABPC66 - CFA:6 - Understanding the fundamental elements of video production, from planning to post-production. Study of the creative and technical processes involved in creating fashion videos.
- Multimedia Communication
Sector Code:ABPC68 - CFA:6 - Exploration of various forms of multimedia communication, including audiovisual presentations, digital installations, and video projections, with a focus on the fashion sector.
- Directing
Sector Code:ABPR31 - CFA:6 - Study of the fundamental principles of film directing, including visual storytelling, composition, the use of light and color. Focus on directing actors and models in the fashion context.
- Digital Image Processing
Sector Code:ABST45 - CFA:6 - Use of advanced digital software and tools to modify and enhance images. Study of photo retouching techniques, color correction, editing, and composition.
- English Language 1
Sector Code:ABLIN70 - CFA:6 - Providing a solid foundation in English with a particular focus on linguistic and communication skills in the fashion and video design sectors.
- Phenomenology of Media
- Second Year
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- Theory and Methods of Mass Media
Sector Code:ABPC67 - CFA:6 - Exploration of fundamental mass media theories and study of communication models. Analysis of content and interpretation of media messages in the context of fashion.
- Creative Writing 1
Sector Code:ABST47 - CFA:8 - Practical skills in writing scripts for promotional videos, product descriptions, storyboards, and more, adapting tone and style to the fashion industry.
- Video Editing 2
Sector Code:ABTEC37 - CFA:8 - Advanced use of professional video editing software, including techniques for complex transitions, special effects, and advanced color correction.
- Filming Techniques
Sector Code:ABPR35 - CFA:6 - Study of the fundamentals of cinematography and video shooting, including framing, angles, depth of field, and composition. Planning and executing video shoots.
- 3D Digital Modeling Techniques
Sector Code:ABST55 - CFA:6 - Learning advanced 3D modeling techniques to create digital objects, environments, and characters. Use of specialized software to model and texture 3D elements realistically.
- Rendering
Cod. Settore:ABTEC38 - CFA:4 - Competenze pratiche nell'applicare tecniche di rendering per visualizzare dettagli con realismo. Uso di texture e mappe per aggiungere realismo a oggetti 3D, regolazione di parametri come l'illuminazione.
- Video music
Cod. Settore:ABTEC40 - CFA:4 - Conoscenza delle tecniche di selezione e sincronizzazione della musica con immagini per creare esperienze visive e sonore coinvolgenti. Uso della musica per trasmettere emozioni e stile nei video di moda.
- Sound design
Cod. Settore:ABTEC41 - CFA:6 - Imparare le tecniche avanzate di sound design e produzione audio. Focus sulla creazione di suoni e ambientazioni sonore che migliorano l'esperienza visiva nei progetti video.
- Tecniche di montaggio
Cod. Settore:ABTEC43 - CFA:6 - Formazione completa sulle tecniche avanzate di montaggio video nel contesto della moda. Studio di concetti come il taglio, le transizioni, sincronizzazione audio e struttura del montaggio.
- Lingua inglese 2
Cod. Settore:ABLIN70 - CFA:6 - Consolidare le competenze linguistiche nel settore della moda e del design video. Affinare abilità di comprensione e produzione orale e scritta in inglese su argomenti più complessi del settore.
- Theory and Methods of Mass Media
- Third Year
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- Law of Information and Digital Communication
Sector Code:ABLE70 - CFA:4 - Understanding crucial legal issues in the digital environment, focusing on the fashion and video design sectors. Study topics such as online privacy protection and intellectual property.
- Creative Writing 2
Sector Code:ABST46 - CFA:8 - This course provides deeper skills in writing, encouraging students to explore new literary genres, writing styles, and narrative approaches.
- Organization and Production of Media Art
Sector Code:ABST53 - CFA:6 - Providing an overview of the production process for multimedia content in the fashion context. Exploration of multimedia production stages, from planning to practical realization.
- Video Editing 3
Sector Code:ABLE69 - CFA:8 - An advanced video editing course, focusing on more complex techniques. Use of advanced tools and functionalities, including multi-track editing, special effects, and advanced color correction.
- Direction of Photography
Sector Code:ABTEC42 - CFA:6 - Advanced skills in creating and producing visual content focused on fashion. Study of fundamental photography principles with an emphasis on techniques and strategies in the fashion context.
- Practice and Culture of Performance
Sector Code:ABPR36 - CFA:6 - An overview of production and consumption of performance art in the context of fashion and video design. Study of various performance forms, including fashion shows, launch events, and artistic performances.
- English for Artistic Communication
Sector Code:ABLIN70 - CFA:6 - Develop specific linguistic skills for communication in the artistic sector of fashion. Study of artistic and visual language in fashion design and the sector's specific communication methods.
- Elective Courses
- CFA:10 - Final Examination
- CFA:6
- Law of Information and Digital Communication
Professional Opportunities
The three-year bachelor’s degree in Video Design for Fashion aims to train professionals, such as Video Makers, capable of creating and developing video projects to convey the image of a brand or fashion product for advertising campaigns, communication activities, and events.
Project Internships
Accademia del Lusso's goal is to prepare students to effectively and quickly enter the fashion industry. To achieve this, the Career Service continuously works to strengthen partnerships with the most renowned fashion brands, original fashion houses, and innovative start-ups. We have built stable yet dynamic relationships that promote talent and our vision of sustainable innovation in fashion and luxury. The Career Service collaborates with excellent companies and agencies, enabling 90% of students to find significant internship opportunities or start professional collaborations within 6 to 8 months after completing the course.
Career Opportunities
What are the main career opportunities offered by the three-year Video Design for Fashion program?
01. Fashion Director- The Fashion Director coordinates and directs the creation of videos and fashion shows, overseeing the visual aspect, editing, and narrative of productions to convey the brand's aesthetics and message.
02. Director of Photography- The Director of Photography manages lighting, framing, and composition during fashion shoots, ensuring the technical and artistic quality of photographs or videos.
03. Creative Scriptwriter for Fashion- The Creative Scriptwriter for Fashion crafts engaging narratives and concepts for promotional videos, fashion shows, and advertising campaigns, adapting stories to meet the fashion sector's needs and interpreting the brand innovatively.
04. Video Production Manager for Fashion Events- The Video Production Manager for Fashion Events oversees the logistics and planning of shoots during fashion events, ensuring technical and human resources are optimized for high-quality results.
05. Video Marketing Specialist for the Fashion Sector- The Video Marketing Specialist for the Fashion Sector develops targeted video promotion strategies for fashion brands, identifying target audiences, distribution channels, and creative content to maximize impact and engagement.
06. Video Production Consultant- The Video Production Consultant provides expert advice on best practices for video production, collaborating with creative and technical teams to optimize processes, resources, and results in fashion productions.